(Disney) 4) An escape room with no escape Rey Skywalker battles Kylo Ren on the Galactic Starcruiser at Walt Disney World. And figuring out where and when the shows will happen - and how to let hotel guests know when the shows begin and give them the option to opt out if that’s what they prefer. The challenge for Walt Disney Imagineering with the 2.0 version of the Star Wars hotel will be balancing show times with down times. But the Galactic Starcruiser experience lasts for 45 hours. That might be OK for some people in small doses. The show unfolds all around you all the time. If you’ve ever been to a Renaissance Fair or Colonial Williamsburg, then you get the general idea of immersive theater. It can be especially exhausting if the experience lasts throughout your entire hotel stay. (Disney) 3) One size fits all is not for everybodyĪn immersive theater experience can be a lot to handle - particularly if you’re new to the idea. The Lightsaber Training Pod onboard the Galactic Starcruiser at Walt Disney World. You don’t need lightsaber training but really want to see the dinner show? No problem.Įventually, Disney may even offer a 3-day, 2-night cruise experience again - just not every day of the year. Step one will almost certainly be to unbundle the all-inclusive cruise-like experiences and let hotel guests pick and choose from an a la carte menu of exclusive offerings. Disney will reimagine the hotel and come up with a simpler concept that will likely maintain a Star Wars theme. Everything is included in your stay - room, dinner, drinks, attractions, shows, atmospheric entertainment and theme park excursions.Įven though all the headlines said Disney’s Star Wars hotel is “closing” that’s not really the case. The big problem with the cruise-ship-anchored-in-port concept is that you force hotel guests to pay up front for an all-inclusive experience. Passengers celebrate aboard the Galactic Starcruiser at Walt Disney World. Combining the two together was more than most people could fathom - especially while they were supposed to be on vacation. The twist? The show played out continuously during your 3-day, 2-night hotel stay.Įither one of those big ideas would have been daunting to introduce to a mass audience of theme park tourists. The second idea was an immersive theater experience where the audience was part of the show and played a role in how the story unfolded. Disney went to great lengths to get guests to buy into the storytelling concept that this otherwise ordinary 100-room Florida hotel was actually a cruise ship traveling through space. The twist? Your cruise ship was a Star Wars spaceship. The first idea was the notion of a three-day cruise ship voyage. What went wrong? And what can Disney learn from this epic failure? Let’s take a closer look at seven reasons why Disney’s Star Wars: Galactic Starcruiser hotel failed. The “galactic cruise” invites costumed passengers to hatch plots against the First Order, fall in with a band of underworld smugglers and sip space cocktails for as long as they can suspend disbelief and buy into the interstellar cosplay theater of what’s been billed as the “most immersive Star Wars experience ever created.” “This premium experience gave us the opportunity to try new things on a smaller scale of 100 rooms and we will take what we’ve learned to create future experiences that can reach more of our guests and fans.” “Star Wars: Galactic Starcruiser is one of our most creative projects ever and has been praised by our guests and recognized for setting a new bar for innovation and immersive entertainment,” according to a statement released by Disney. SEE ALSO: Everything you need to know about Disney World’s Star Wars hotel Sign up for our Park Life newsletter and find out what’s new and interesting every week at Southern California’s theme parks.
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